Embark on an unforgettable adventure with the Charm Trail! Stop by various delightful local businesses and collect unique charms that represent each place you visit. This is not just a shopping trip; it's an exciting journey of discovery where you’ll learn about the heart and soul of our community, uncover hidden treasures, and create a personalized keepsake that reflects your experience.

Start your adventure by picking up a stylish bracelet at the Florence Area Chamber of Commerce or one of the other three “Trailheads” for just $5.00. Each charm you collect is only $3.00—an affordable way to celebrate your journey!

Exploring the Charm Trail is a fantastic way to spend a day, allowing you to discover businesses you might have missed otherwise. Whether you’re a tourist or a resident, hunting for these treasures offers fun and excitement for everyone! Don’t miss out on creating lasting memories; join us today and experience the Charm Trail!